Communication in the Organisation 1.1.1 Concept of Strategy and its Extensions Strategy is a course of action that is well thought out and put in place as a way of accomplishing certain targets in an organization. It encompasses choices made in order to optimise resource usage and deal with internal and external forces. The extensions of strategy are as follows; corporate strategy, business level strategy, functional strategy and operation strategy all, aim at different levels in order to attain particular objectives. Strategy on the other hand refers to the tactics implemented in the course of an activity with the view of attaining certain aims and objectives. Strategy can also be taken further in terms of distinction and includes corporate strategy, business level strategy, functional strategy and operational strategy according to Wilson et al. (2016). 1.1.2 Role of Communication as Strategic Communication plays a crucial strategic role in organizations by aligning communication eff
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